Company Profile

1. Laboratory facilities. Innovative equipments, protocols and materials. More
2. Test fabric monitors. Dingy and double dingy test monitors. More
3. Digital tools. Laundry Metaverse, a suite of digital technologies that enables teams to accelerate innovation: Laundry-VR, VR-Clicks and VRES-Lab. More

1. Cost-reduction projects. New balances of formulation's materials focused to increment brand's margins
2. Brand's promotion projects. Discover and legally support brand's promises.
3. Sustainability projects. Evaluate new alternatives performance to minimise the environmental footprint.

RESEARCH AND DEVELOPMENT EXPERTISE

INTERNAL RESEARCH PROJECTS. A number of technical contributions in the fields of consumer understanding, products evaluation, advanced spectroscopy, visual appearance, and virtual research and development, including:

41. "LAUNDRY-METAVERSE™. THE LAUNDRY BUSINESS INNOVATION ACCELERATOR TO IMPACT BRANDS' GROWTH AND SUCEESS" presented at SOFW eEVENT. Thannhausen, GERMANY. March 2024

40. "AN UPDATE OF WHITENESS IN LATIN AMERICA WITHOUT OPTICAL BRIGHTENERS" presented at ELALI 2022 - Latin American Meeting on Cleanliness Innovation. Punta Cana, DOMINICAN REPUBLIC. November, 2022

39. " LAUNDRY SUSTAINABLE GOALS NEED A PARADIGM CHANGE IN CLEANLINESS TESTING" to be presented at 2022 AOCS Annual Meeting &Expo. Atlanta, Georgia, USA. May 2022

38. "PARADIGM CHANGE IN CLEANLINESS MEASUREMENT TO REACH MORE SUSTAINABLE GOALS IN LAUNDRY" presented at SOFW eEVENT. Thannhausen, GERMANY. March 2022

37. "INNOVATIVE DIGITAL TOOLS TO BALANCE DETERGENT'S FORMULATIONS THAT MATCH THE WASHING AND CARING REQUIREMENTS OF CONSUMERS" presented at 2nd Global Laundry Technology Conference (2 GLT). Wuxi, CHINA. September 2021

36. "VIRTUAL REALITY. THE NEW BALANCE BETWEEN CONSUMERS AND TECHNOLOGIES IN THE LAUNDRY MARKET" presented at 49th IDC International Detergency Conference. Düsseldorf, GERMANY. April 2019

35. “EFFICIENT INNOVATION WITH DIGITALLY AUGMENTED DETERGENCY EXPERIMENTATION" presented at Fabric and Home Care World Conference. Boca Raton, Florida, USA. October 2018

34. “VIRTUAL REALITY AS A TOOL TO IMPROVE LAUNDRY PRODUCT'S MARGINS" presented at 1st Global Laundry Technology Conference (1 GLT). Beijing, CHINA. October 2018
 
33. "LAUNDRY-VR. CLEANLINESS AND WHITENESS PERCEPTION IN WHOLLY EMPIRICAL TERMS" presented at SEPAWA Congress and European Detergents Conference. Berlin, GERMANY. October 2018

32. "IMPROVING LAUNDRY PRODUCTS' MARGINS WITH VIRTUAL REALITY DATA VISUALISATION IN CONSUMER RELEVANT TERMS" presented as a AOCS Webinar. Urbana, Illinois, USA. September 2018

31. "VIRTUAL DETERGENCY EXPERIMENTATION," presented at 2018 AOCS Annual Meeting &Expo. Minneapolis, Minnesota, USA. May 2018

30. "CLEANLINESS AND WHITENESS PERCEPTION IN LATIN AMERICAN CONSUMER RELEVANT TERMS," presented at ELALI 2017 - Latin American Meeting on Cleanliness Innovation. Panama City, PANAMA. September, 2017

29. "WHITENESS PERCEPTION IN WHOLLY EMPIRICAL TERMS," presented at 48th IDC International Detergency Conference. Düsseldorf, GERMANY. April 2017

28. "FROM TECHNOLOGY DISCRIMINATION TO CONSUMER RELEVANCY," presented at the World Conference on Fabric and Home Care. Singapore, SINGAPORE. October 2016

27. "MODELLING THE CONSUMER'S NATURALLY DIFFERENT AND BEAUTY BY IMAGE ANALYSIS," presented at the Latin American and Iberic Congress of Cosmetic Chemists, COLAMIQC XIX. Guayaquil, ECUADOR. October 2009.

26. "IN SILICO APPROACH TO INNOVATION IN THE LAUNDRY MARKET," presented at 100th AOCS Annual Meeting &Expo. Orlando, Florida, USA. May 2009.

25. "IN SILICO APPROACH TO INNOVATIONS WITH PERCEIVED CONSUMER VALUE," presented at JMP User Conference 2007. Cary, NC, USA. June 2007.

24. "NATURAL ULTRAVIOLET-A RADIATION MEASUREMENTS AT SKIN LEVEL," presented at AEDCA 2006 International Dermatology Congress. Manta, ECUADOR. October 2006.

23. "COLOUR APPEARANCE MODELS OF VISUAL ASSESSMENT OF WASHING RESULTS," presented at the 96th AOCS Annual Meeting &Expo. Salt Lake City, Utah, USA. May 2005. In Memory of Arno Cahn.

22. "MATCHING CONSUMER'S EYES. A MODERN COLORIMETRIC APPROACH TO DETERGENCY ANALYSIS," presented at the 95th AOCS Annual Meeting & Expo. Cincinnati, Ohio, USA. May 2004.

21. "THE INFLUENCE OF SHADING DYES ON WHITENESS UNDER NATURAL DAYLIGHT DURING HAND-WASHING WITH LAUNDRY BARS," presented at the 10th AOCS Latin American Congress and Exhibition on Fats and Oils. Manta, ECUADOR. December 2003.

20. "MODERN METHODS ON WHITENESS EVALUATION. NON-CONTACT SPECTROPHOTOMETRY," presented at the 5th World Conference and Exhibition on Detergents. Montreux, SWITZERLAND. October 2002.

19. "A NEW METHODOLOGY TO DEVELOP PRODUCT-DESIGN STRATEGIES FOR THE LAUNDRY MARKET IN LATIN AMERICA," presented at the HOUSEHOLD 2002. 5th Seminar & International Expo. Sao Paolo, BRAZIL. 2002.

18. "SHADING DYES ON WHITENESS RETENTION OF GARMENTS AFTER MULTIPLES CYCLES OF WASHING," presented at the XVI Latin American Congress of Textile Chemistry. Quito, ECUADOR. 2001.

17. "A NEW METHOD FOR SELECTION OF DYES WITH FASTNESS TO OXIDATIVE-BLEACH FADING DURING DOMESTIC WASHING IN LATIN AMERICA," presented at the XVI Latin American Congress of Textile Chemistry. Quito, ECUADOR. 2001.

16. "WHITENESS RETENTION AND RECOVERY UNDER HIGH LEVELS OF SOLAR RADIATION - UPDATED," presented at the 92nd AOCS Annual Meeting & Expo, Minneapolis, Minnesota, USA. May 2001.

15. "NEW DIAGNOSTIC TEST PROCEDURE FOR DYES SELECTION AFTER SUCCESSIVE WASHES UNDER LATIN AMERICAN CONDITIONS USING A DETERGENT WITH BLEACH ACTIVATORS - UPDATED," presented at the 40th International WFK Detergency Conference. Strasbourg, FRANCE. 2001.

14. "WHITENESS RETENTION AND RECOVERY UNDER HIGH LEVELS OF SOLAR RADIATION," presented at the JAWC 2000 - Japan Oil Chemists' Society American Oil Chemists' Society World Congress 2000. Kyoto, JAPAN. 2000

13. "NEW DIAGNOSTIC TEST PROCEDURE FOR DYES SELECTION AFTER SUCCESSIVE WASHES UNDER LATIN AMERICAN CONDITIONS USING A DETERGENT WITH BLEACH ACTIVATORS," presented at the XIX Congresso Nacional dos Tecnicos Texteis. 6th Fenatextil, Ceara, BRAZIL. 2000.

12. "DETERGENCY IN THE HAND WASHING PROCESS. NEW PERSPECTIVE - UPDATED," presented at the 2000 (6th) International Conference on Surfactants & Detergents. Chengdu, CHINA. 2000.

11. "DETERGENCY IN THE HAND WASHING PROCESS. NEW PERSPECTIVE," presented at the 91th AOCS Annual Meeting & Expo, San Diego, CA, USA. May 2000.

10. "DINGINESS IN LATIN AMERICA - UPDATED," presented at 8th AOCS Latin America Section Meeting & Expo. Santiago, CHILE. 1999.

09. "DINGINESS IN LATIN AMERICA," presented at the 39th International WFK Detergency Conference. LUXEMBOURG. 1999.

08. "DINGINESS PREVENTION AND COLOR RECOVERY IN EMERGING LAUNDRY MARKETS," presented at the 90th AOCS Annual Meeting & Expo. Orlando, Florida, USA. May 1999.

07. "COMPRESSION AND STRETCHING OF WET TEXTILES IN HAND WASHING PROCESSES," presented at the 4th World Conference and Exhibition on Detergents, Montreux. SWITZERLAND. October 1998.

06. "NEW STUDIES ON THE INFLUENCE OF SOLAR RADIATION AND LIGHT ON LAUNDRY PRODUCTS PERFORMANCE," presented at the 89th AOCS Annual Meeting & Expo. Chicago, Illinois, USA. May 1998.

05. "PERFORMANCE EVALUATION IN HAND WASHING PROCESSES. MECHANICAL ACTION AND THE INFLUENCE OF SOLAR RADIATION," presented at the 38th International WFK Detergency Conference. Krefeld, GERMANY. 1998.

04. "PERFORMANCE EVALUATION OF LAUNDRY PRODUCTS TO DEVELOP COMPETITIVE ADVANTAGES," presented at the Soap, Detergent and Oleochemicals Conference. Fort Lauderdale, Florida, USA. 1997.

03. "THE SINNER'S CIRCLE FOR MODELLING PERFORMANCE EVALUATION IN HAND LAUNDERING PROCESSES," presented at the 88th AOCS Annual Meeting & Expo. Seattle, Washington, USA. May 1997.

02. "NEW STUDIES ON DETERGENCY IN LAUNDERING PROCESSES USED IN ASIA AND LATIN AMERICA," presented at the 4th World Surfactants Congress. Barcelona, SPAIN. June 1996. Updated and published in INFORM 9: 941-949 (1998).

01. "INNOVATIVE MODELLING OF DETERGENCY EVALUATION IN HAND LAUNDERING PROCESSES," presented at the 87th AOCS Annual Meeting & Expo. Indianapolis, Indiana, USA. May 1996.

TRAINING EXPERTISE

PROFESSIONAL SEMINARS/COURSES. Since 1997, representatives from the following companies (in alphabetical order) have attended to DETERTEC's training programs:

ALICORP (Bolivia), ALICORP (Ecuador), ALICORP (Peru), ALPINA (Colombia), ALPINA (Ecuador), AZUL K (Colombia), BALLESTRA (Brazil), BAYER (Venezuela), BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY (China), BELMAY (Colombia), BISCONSULT (Brazil), BON-BRIL (Colombia), BORAX (Singapore), BORAX EUROPE (United Kingdom), C.A. PROMESA (Venezuela), CASA LUKER (Colombia), CENTER FOR TEST MATERIALS - CFT (The Netherlands), CERIA KAMU ENTERPRISE (Malaysia), CESAR IGLESIAS (Domican Republic), CHEMPRO TECHNOLOGY (Malaysia), CIBA SPECIALTY CHEMICALS (Brazil), CIBA SPECIALTY CHEMICALS (Mexico), CIBA SPECIALTY CHEMICALS (Germany), CIBA SPECIALTY CHEMICALS (Singapore), CIBA SPECIALTY CHEMICALS (Switzerland), CLARIANT (Brazil), CLARIANT (Ecuador), CLARIANT (Mexico), CLOROX (Argentina), CLOROX (Chile), COLGATE PALMOLIVE (Colombia), COLGATE PALMOLIVE (Ecuador), COLGATE PALMOLIVE (Malaysia), COLGATE PALMOLIVE (Mexico), COLGATE PALMOLIVE (Philippines), COLQUIMICOS (Colombia), COMPANIA GENERAL DE SERVICIOS (Mexico), CONDEA VISTA (USA), CROSCO CORPORATION (Philippines), DETERGENTES S.A. (Colombia), DUPONT (India), DUPONT (USA), DXN INDUSTRIES (Malaysia), E. CHAMORRO INDUSTRIAL (Nicaragua), ESPAMEX (Mexico), FINO S.A (Bolivia), FIRMENICH (Argentina), FIRMENICH (Brazil), FIRMENICH (Colombia), FIRMENICH (Costa Rica), FIRMENICH (Ecuador), FIRMENICH (Mexico), FIRMENICH (Peru), FIRMENICH (Venezuela), GARBU/FABEL (Ecuador), GENENCOR (Argentina), GENENCOR (Brazil), GENENCOR (Colombia), GENENCOR (Mexico), GENENCOR (The Netherlands), GENENCOR (Singapore), GENENCOR (USA), GIVAUDAN (Brazil), GIVAUDAN (Colombia), GIVAUDAN (Venezuela), GME CHEMICALS (Malaysia), GRUPO JAREMAR (Honduras), HENKEL (Germany), HENKEL (Guatemala), HENKEL (Mexico), HENKEL CHEMICALS (Malaysia), HPA INDUSTRIES (Malaysia), IFF (Brazil), IFF (Colombia), INDUSTRIAL DANEC (Ecuador), INDUSTRIAS ALEN (Mexico), INDUSTRIAS ALES (Ecuador), INDUSTRIA DEL ALCALI (Mexico), INDUSTRIAS DIANA (Venezuela), INDUSTRIAS LA POPULAR (Guatemala), INDUSTRIAS LA VICTORIA (Colombia), IREX (Costa Rica), ISIMEL (Peru), ISP (Mexico), JABONERIA WILSON (Ecuador), JC LABORATORY (Malaysia), JKL COSMETIC (Malaysia), KIMIA SUCHI (Malaysia), KIWI MANUFACTURING (Malaysia), KSP MANUFACTURING (Malaysia), LA CORONA (Mexico), LA FABRIL (Ecuador), LA VICTORIA (Colombia), LAM SOON (Malaysia), LEMBAGA KEMAJUAN IKAN (Malaysia), LARKIN (Colombia), LLOREDA S.A. (Colombia), MAVESA (Venezuela), MILLIKEN (Mexico), MRA INDUSTRIES (Malaysia), NOVOZYMES (Brazil), NOVOZYMES (Malaysia), NOVOZYMES (Mexico), NOVOZYMES (Peru), OIL FIELD TECHNOLOGY (Malaysia), OLEOMEX (Mexico), PETRESA (Spain), PORIM (Malaysia), PROCTER & GAMBLE (Brazil), PROCTER & GAMBLE (Belgium), PROCTER & GAMBLE (China), PROCTER & GAMBLE (Mexico), PROCTER & GAMBLE (United Kingdom), PROCTER & GAMBLE (USA), PROCTER & GAMBLE (Venezuela), PRODUCTS MANUFACTURING (Malaysia), PUNTO ROJO (Costa Rica), Q-PACK (Malaysia), QUALA (Colombia), QUEST INTERNATIONAL (Brazil), QUIMASOC (Ecuador), REPRESENTACIONES L.BUNZL (Venezuela), RHODIA (Brazil), RHODIA (Colombia), ROEMMERS (Ecuador), ROHM AND HASS (Singapore), SANCHEZ Y MARTIN (Mexico), SENSIENT FRAGRANCES (España), SERVICIOS INDUSTRIALES PEÑOLES (Mexico), SHELL CHEMICALS (Singapore), SHELL CHEMICALS (USA), SIRIM BERHAD (Malaysia), SOUTHERN EDIBLE OIL IND (Malaysia), STEPAN (Mexico), STEPAN (Philippines), SÜD CHEMIE (Mexico), SÜD CHEMIE (Peru), SUPER SYNTEKO (Ecuador), SYMRISE (Colombia), UNILEVER (Bolivia), UNILEVER (Brazil), UNILEVER (Ecuador), UNILEVER (Honduras), UNILEVER (Malaysia), UNILEVER (The Netherlands), UNILEVER RESEARCH (United Kingdom), UNILEVER (Venezuela), UNIVERSIDAD DE LAS AMERICAS (Mexico), UNIVERSIDAD DE SANTIAGO DE CHILE (Chile), UNIVERSITI KEBANGBAAN (Malaysia), UNIVERSITI PUTRA MALAYSIA (Malaysia), UNZA (Malaysia), ZAITUN INDUSTRI (Malaysia).

OTHER SCIENTIFIC ACTIVITIES

AFFILIATIONS

• AOCS - American Oil Chemists' Society (USA)
• OSA - Optical Society of America (USA)
• IS&T - Society for Imaging Science and Technology (USA)
• The Sensometric Society  - (UK)
  

Specifically, the Director-General has been/is a member of:

• Committee D-12 (On soaps and other detergents) in ASTM International (American Society for Testing and Materials). 1997-2000.
• Research Committees in AATCC (American Association of Textile Chemists and Colorists). 1997-2004.
• Editorial Board of the Journal of Surfactants and Detergents. 1998-2000.
• Board of the Surfactant and Detergent Division in AOCS. 1999 - 2001.
• Program Committee of the 5th World Conference on Detergents that was held in Montreux, Switzerland in 2002. Chair of Session III: The Changing Marketplace.
• Program Committee of the 6th World Conference on Detergents that was held in Montreux, Switzerland in 2006.
• Program Committee of the 7th World Conference on Detergents that was held in Montreux, Switzerland in 2010. Co-chair of Session I: Defining the Future.

CREDENTIALS

• International Accredited according to the standard ISO/IEC 17025:2017, No. SAE LEN 22-001, as a impartial, independent and technically competent to conduct comparative testing of consumer products in line with the guide ISO/IEC 46:2017. International recognition in more than 100 countries.
• Official Designation of Competence in the Comparative Testing of Consumer Product and in the Substantiation of Commercial Claims. ISO/IEC 17025:2017. Ministry of Productivity - SAE. ECUADOR, 2019 - 2023
• Certificate of Competence in the Colour Fastness Testing of Textiles. The Colour Centre, Society of Dyers and Colourists. UNITED KINGDOM, 2000-2003.

AWARDS/DISTINCTIONS/RECOGNITIONS

• An Innovation to Success recognition from SAS Institute, the world leader in Business Intelligence and Analytical Software, Cary, USA. The distinction was presented to our innovative uses of JMP software, a business unit of SAS, to support new virtual research and development technologies applied to improve consumer experiences. December 2006. The first Latin American company with this distinction.
• A Textile Chemistry Award from the Latin American Federation of Textile Chemists and Colourists (FLAQT), October-2001. Paper titled "A New Method for Selection of Dyes with Fastness to Oxidative-Bleach Fading during Domestic Washing in Latin America", Sandra Aliaga and Rodrigo Olmedo, DETERTEC. The award was presented during the XVI Latin American Congress of Textile Chemistry, Quito - Ecuador, October 15th - 19th, 2001.

RESOURCES

• A high qualified professional team with more than 30 years of experience in the fields of: innovation, consumer understanding, visual appearance, spectroscopy, detergency on textiles, experimental design and data analysis, and knowledge sharing. Personnel
  
• A Quality Management System based on the OECD Principles of Good Laboratory Practice - GLP:1997 and the ISO/IEC 17025:2017 guide, geared to meeting the highest technical and commercial customers' requirements.
  
• Broad and up-to-date bibliographical resources and technical information in the fields of brand and product innovation, ethnography praxis, vision science and spectroscopy applied to the consumer market, and in the field of detergency applied to domestic laundry. More than 4.000 bibliographical references
  
• Robotics capabilities, suitable laboratory instruments, equipment and facilities to mimic consumer realities, together with a modern System for Data Acquisition during Laundering (SDAL), and statistical analysis support. Facilities