Virtual Reality Visualisation
Why virtual reality technologies in the laundry business?
Because the industry urgently needs to see as the world's different consumers see.
The laundry business depends on consumers' visual perception of cleanliness, whiteness and colour-care, and these complex perceptions are not well represented and not understood in a conventional way seeing just numbers, tables or graphs. Perceptions are variable, in line with the variability of laundry environments, consumers expectations, and fabrics status. The new Laundry-VR digital tool is capable to build myriad of virtual realities (non immersive and immersive) as surrogates of consumer relevant visual scenarios so a to see as different consumers see.
Laundry-VR is been used in two different ways:
01. QUANTIFYING CONSUMER SATISFACTION. Consumer Understanding & Insight staff collect and analyse consumer responses and feedbacks about what consumers perceive as acceptable and satisfactory in cleanliness, whiteness and colour-care, elicited when selected consumers visualise virtual washing results in immersive scenarios, all with the intention to understand and model consumer satisfaction, which in turn is the fundamental step to improve profits with no detrimental effect on what consumers really need. See demo here
02. IMPROVING FORMULATIONS' MARGINS. R&D and Technical Innovation staff see and evaluate washing results from lab detergency tests as different regional consumers do, in relevant non immersive and immersive virtual visual scenarios with the purpose to discover and define new balances between laundry technologies and consumer satisfaction (once quantified), and finally to find new laundry formulations with higher profits. See demo above.
Laundry-VR version 3.0
The application is built using WebXR technology, the new cross browser API for VR and AR on the web, and runs in modern computer browsers like Firefox, Chrome, Edge, Safari and others or in virtual reality devices browsers like Oculus Browser, Firefox Reality and others. It is focused to both define visual scenarios parameters and build the corresponding virtual environment based on fabric's surface physics. This digital application is grounded on recent understandings and tools in the areas of fluorescence optical spectroscopy, vision science, mechanistic modelling, colour reproduction, virtual reality, and of course, laundry detergency (see our technical expertise).
Instructions for use:
After clicking in the above appropriate link, the user has to go through the following actions:
ACTION 1. Click the button titled Step 1 to start uploading all data from each project. This step is very important to be sure to clean previous browser data in the cache or in other local or session storage, then the appropriate data will be loaded in the page. A second click will confirm and help to be sure the user is working with the appropriate set of parameters. In case of Cleanliness projects, surrounding options will be displayed below the button, and in case of Whiteness projects, preference options appears instead.
ACTION 2. Select six (6) visual parameters, all mandatory. The first of them corresponds to the modality of the visual scenarios. In case of cleanliness it is referring to different monitor surroundings, and in the case of whiteness to different whiteness preferences. Be sure to press the “Select the Option” button to include every option in the final selection (a beep will confirm the selection). The selection will appear in the text field at the end of the list.
ACTION 3. Once all six parameters are selected. Press the button titled Step 2 to collect in a temporary storage all six selections (a double beep will confirm the action).
ACTION 4. Then, click the button Step 3 to build in a different web page the virtual reality according to the parameters selected by user (a double beep will confirm the action). This could take a few seconds.
ACTION 5. Once in the virtual scenarios, navigate in the 360 environment with: a) click in the scene lateral arrows to move around trough the scenes by a fixed movement and set the scene in a standardised view; b) click and drag the mouse to move around through the environment; c) keyboard arrows help to close up washing results; d) click in the central button of each scene to reach a standardised view of it.
ACTION 6. To build a different virtual scenario in order to compare others washing results with the previous one, just go the parameter selection tab (not using the return button), change just one or two parameters, select them and repeat the Actions 2 to 4. A new page in a different tab will be opened and now the user can compare it with previous scenarios. Repeat this procedure as needed.