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Learn How to Experiment In-vitro and In-silico
in World's Consumer Relevant Terms

Laundry-VR / Virtual reality visualisation of washing results

Digital dingy test fabrics for detergency evaluation

 - Training Element

An exclusive training program that will teach you how to take full advantage from in-vitro and in-silico experimentation to understand and quantify consumer satisfaction and to get new balances between consumer benefits and technologies, and finally to improve laundry product's margins


Learn to correctly interpret spectroscopy data coming from non fluorescent and fluorescent fabric surfaces

Update the basics of colorimetry and set the path to advance concepts and practices

Discover how age, experience-based sensitivities and cultural-based preference, shape consumer responses and their models

Understand the new world of laundry visual scenarios and garment contexts in the modern virtual world, using non immersive and immersive alternatives

Build a customised full map of modern lab physical and virtual practices focused to understand and quantify consumer satisfaction as well as focused to increment laundry products' margins

This new training program incorporates battle tested, real-world learnings from our experience with hundreds of problems solved, around the world, during more than 30 years.




Basic Curriculum

5 Key topics, 16 lessons




Fluorescent spectroscopy basics

  • Reflectance and luminescence
  • Fluorescence quenching
  • Quantum absorptance function

Colorimetry basic and advance principles

  • Colorimetric attributes and colour spaces
  • Modern colour appearance models
  • New standards and practices


Cleanliness, whiteness and colour-change perceptions

  • Colour difference formulas and context
  • Previous whiteness model: Ganz work
  • Modern whiteness models
  • Ellipsoids and colour change


From physical to virtual realities

  • Digitalisation and displays
  • Virtual reality tools and procedures
  • Collecting consumer responses and quantification of consumer satisfaction

In-vitro and In-silico detergency experimentation

  • Physical experimentation and dingy monitors
  • Virtual experimentation and digital dingy monitors
  • Incrementing laundry products' margins





Features:

More than 40 relevant bibliographic references, some of them published in the last two years

Own data and examples collected at CONSUMERTEC's laboratory and actual consumer developing markets

Interactive experience to discuss and confront real innovation challenges




Start a new way to conduct innovation !

Option A. Regular course presented to on-line enterprise groups. One day and half (1.5 days) training program:


4 to 7 attendees

academic fee US$ 3,900.oo*

Contact us for specific request

8 to 11 attendees

academic fee US$ 4,900.oo*

Contact us for specific request

more than 12


*Prices do not include Instructor travel and accommodation expenses

*Prices do not include Instructor travel and accommodation expenses




Option B. Customised version according to time available, current interest, and prior knowledge. CONTACT US!


Created by a world renowned research institute


Instructor:


Chemist, with a specialization on Neurobiology. Award winning professional with more than 30 years of experience in the consumer market in developing regions.

Full CV - Linkedin Profile
Presentations


Rodrigo Olmedo N.






Worldīs Training Expertise

Professional Seminars / Courses

Since 1997, representatives from the following companies (in alphabetical order) have attended to CONSUMERTEC's (formerly DETERTECīs) training programs:

ALICORP (Peru), AZUL K (Colombia), BALLESTRA (Brazil), BAYER (Venezuela), BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY (China), BELMAY (Colombia), BISCONSULT (Brazil), BON-BRIL (Colombia), BORAX (Singapore), BORAX EUROPE (United Kingdom), C.A. PROMESA (Venezuela), CASALUKER (Colombia), CENTER FOR TEST MATERIALS - CFT (The Netherlands), CERIA KAMU ENTERPRISE (Malaysia), CESAR IGLESIAS (Domican Republic), CHEMPRO TECHNOLOGY (Malaysia), CIBA SPECIALTY CHEMICALS (Brazil), CIBA SPECIALTY CHEMICALS (Mexico), CIBA SPECIALTY CHEMICALS (Germany), CIBA SPECIALTY CHEMICALS (Singapore), CIBA SPECIALTY CHEMICALS (Switzerland), CLARIANT (Brazil), CLARIANT (Ecuador), CLARIANT (Mexico), CLOROX (Argentina), CLOROX (Chile), COLGATE PALMOLIVE (Colombia), COLGATE PALMOLIVE (Ecuador), COLGATE PALMOLIVE (Malaysia), COLGATE PALMOLIVE (Mexico), COLGATE PALMOLIVE (Philippines), COMPANIA GENERAL DE SERVICIOS (Mexico), CONDEA VISTA (USA), CROSCO CORPORATION (Philippines), DETERGENTES S.A. (Colombia), DXN INDUSTRIES (Malaysia), E. CHAMORRO INDUSTRIAL (Nicaragua), ESPAMEX (Mexico), FINO S.A. (Bolivia), FIRMENICH (Argentina), FIRMENICH (Brazil), FIRMENICH (Colombia), FIRMENICH (Costa Rica), FIRMENICH (Ecuador), FIRMENICH (Mexico), FIRMENICH (Peru), FIRMENICH (Venezuela), GARBU/FABEL (Ecuador), GENENCOR (Argentina), GENENCOR (Brazil), GENENCOR (Colombia), GENENCOR (Mexico), GENENCOR (The Netherlands), GENENCOR (Singapore), GENENCOR (USA), GIVAUDAN (Brazil), GIVAUDAN (Colombia), GIVAUDAN (Venezuela), GME CHEMICALS (Malaysia), GRUPO JAREMAR (Honduras), HENKEL (Germany), HENKEL (Guatemala), HENKEL (Mexico), HENKEL CHEMICALS (Malaysia), HPA INDUSTRIES (Malaysia), IFF (Brazil), IFF (Colombia), INDUSTRIAL DANEC (Ecuador), INDUSTRIAS ALEN (Mexico), INDUSTRIAS ALES (Ecuador), INDUSTRIA DEL ALCALI (Mexico), INDUSTRIAS DIANA (Venezuela), INDUSTRIAS LA POPULAR (Guatemala), IREX (Costa Rica), ISIMEL (Peru), ISP (Mexico), JABONERIA WILSON (Ecuador), JC LABORATORY (Malaysia), JKL COSMETIC (Malaysia), KIMIA SUCHI (Malaysia), KIWI MANUFACTURING (Malaysia), KSP MANUFACTURING (Malaysia), LA CORONA (Mexico), LA FABRIL (Ecuador), LAM SOON (Malaysia), LEMBAGA KEMAJUAN IKAN (Malaysia), LARKIN (Colombia), LLOREDA S.A. (Colombia), MAVESA (Venezuela), MILLIKEN (Mexico), MRA INDUSTRIES (Malaysia), NOVOZYMES (Brazil), NOVOZYMES (Malaysia), NOVOZYMES (Mexico), NOVOZYMES (Peru), OIL FIELD TECHNOLOGY (Malaysia), OLEOMEX (Mexico), PETRESA (Spain), PORIM (Malaysia), PROCTER & GAMBLE (Brazil), PROCTER & GAMBLE (Belgium), PROCTER & GAMBLE (China), PROCTER & GAMBLE (Mexico), PROCTER & GAMBLE (United Kingdom), PROCTER & GAMBLE (USA), PROCTER & GAMBLE (Venezuela), PRODUCTS MANUFACTURING (Malaysia), PUNTO ROJO (Costa Rica), Q-PACK (Malaysia), QUALA (Colombia), QUEST INTERNATIONAL (Brazil), QUIMASOC (Ecuador), REPRESENTACIONES L.BUNZL (Venezuela), RHODIA (Brazil), RHODIA (Colombia), ROEMMERS (Ecuador), ROHM AND HASS (Singapore), SANCHEZ Y MARTIN (Mexico), SENSIENT FRAGRANCES (Espaņa), SERVICIOS INDUSTRIALES PEŅOLES (Mexico), SHELL CHEMICALS (Singapore), SHELL CHEMICAL (USA), SIRIM BERHAD (Malaysia), SOUTHERN EDIBLE OIL IND (Malaysia), STEPAN (Mexico), STEPAN (Philippines), SÜD CHEMIE (Mexico), SÜD CHEMIE (Peru), SUPER SYNTEKO (Ecuador), SYMRISE (Colombia), UNILEVER (Bolivia), UNILEVER (Brazil), UNILEVER (Ecuador), UNILEVER (Honduras), UNILEVER (Malaysia), UNILEVER (The Netherlands), UNILEVER RESEARCH (United Kingdom), UNILEVER (Venezuela), UNIVERSIDAD DE LAS AMERICAS (Mexico), UNIVERSIDAD DE SANTIAGO DE CHILE (Chile), UNIVERSITI KEBANGBAAN (Malaysia), UNIVERSITI PUTRA MALAYSIA (Malaysia), UNZA (Malaysia), ZAITUN INDUSTRI (Malaysia).

Training Programs Overall Evaluation

As part of each training program a Final Evaluation document is filled by each participant, it evaluates several topics including logistics as well as theoretical and practical level of the training program. Overall evaluation is graded using a five points scale: poor, fair, good, very good and excellent.

Based on more than 400 evaluations filled by experienced professionals in charge of brand and product innovation in the consumer market, the average of DETERTEC's training programs is: Good (0.4%), Very Good (53.4%) - Excellent (46.1%)



Additional comments from experienced (seniors) high-level professionals around the world:
  •  "the course was perfect"..."excellent theoretical and practical level"..."set the basis"..."impressive"..."..is essential.."..."very useful training"..."very good speaker"..."it was one of the best training"..."very informative - impressive way of explaining the content"..."technically sound"..."ideal"..."gave us lots of opportunities to develop technical expertise"..."well balanced combination"..."thank you for giving this difficult theory in a very clear and understandable way"..."fairly priced"..."thank you very much."

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