A digital tool to collect consumer's responses on benefits, preferences,
and how consumers discriminate satisfaction in virtual scenarios. Quantitative tests.
It shows market-relevant and physically-based virtual realities created on the web as visual scenario surrogates when visual perception occurs—validated and verified.
Very fast, nearly live, collecting thousands of responses on the cloud. It surpasses physical and language barriers.
Super cost-effective quantitative test. It is 70% to 90% cheaper than competitive physical or video options on a price per contact basis.
It offers modern, agile, multi-category and versatile procedures to substantiate brand claims and support formulation balances that include new sustainable options, following a consumer-centric approach.
In blending with Laundry-VR, they offer the most modern and advanced approach to represent the interaction between consumers with products and products' performance in relevant visual scenarios. They combine cutting-edge concepts in fluorescent spectroscopy, colour appearance models, colour reproduction and WebXR technologies.
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Example 01. Laundry sector:
Collecting consumer responses on cleanliness perception. Focus: To define thresholds to acceptable cleanliness, and to discriminate technology performances with consumer-centric approach instead of materials-centric approach.