What Do We deliver?

  • 1.

  • ENHANCE INNOVATIONS THAT REACH MORE SUSTAINABILITY GOALS Consumer purchase behaviour now includes goals about minimising environmental footprint in balance with affordability and adequate performance. That requires questioning the status quo and changing paradigms. Our modern tools fulfil the new requirements.


  • 2.

  • SIGNIFICANT INCREMENT OF PRODUCTS PROFIT MARGIN What you think your company offers is usually not what consumers perceive as benefits. That evidences unbalanced consumer perceptions and product attributes that permanently erodes margins. Our tools can correct it.


  • 3.

  • BRAND BUILDING SUPPORT Verifiable claims that variable consumers easily perceive in different market scenarios generate strong links between the brand and purchase drivers. Our tools can discover, prove and support those claims.


About us

CONSUMERTEC is a research and development company specialising in brand's performance evaluation and consumers' perceptions of benefits and non-benefits. Its technical competence is officially internationally-accredited. We have developed and provide unique set of technological tools to improve our client business in the consumer sector worldwide. Our innovative tools contribute to reaching more sustainability goals, leverage clients’ efforts to increment products' margins, and support clients' brands to grow by positively supporting claim discovery-verification.

For more than 30 years, we have been honoured to be the service brand many regional and multinational companies trusted to facilitate and speed their brand's and product's innovation work in the fields of household and personal care.

Established in 1994 as DETERTEC, CONSUMERTEC today is an award-winning knowledge- and technology-based service organisation highly specialised in comparative tests of consumer products, fluorescent optical spectroscopy, colour appearance models, colour reproduction, virtual reality and WebXR technologies.

PERSONNEL AND FACILITIES       
ETHICS AND CONFIDENTIALITY STATEMENTS 

Recent posts

** March Equinox, 2024. Laundry-Metaverse reaches the international arena—our next presentation at a global event.

SOFW EVENT:
Home Care: The STAINability 24
March 21st, 2024. Germany
Title:
Laundry-Metaverse™. The laundry business innovation accelerator to impact brands' growth and success. More at:

LAUNDRY-METAVERSE

** December Solstice, 2023. The PROGRAM OF WHITE GARMENTS CHARACTERISATION IN LATIN AMERICA is now a tremendous success. Thirteen (13) companies are participating in the program, including multinationals, regional and local companies. We characterised more than 200 white garments from 13 countries. More at:WHITE GARMENTS CHARACTERISATION
LATIN AMERICA

** June Solstice, 2023. Based on the success of the white program in Latin America, the Program of White Garments Characterisation in the ASIAN PACIFIC Region has been launched. The not-for-profit program will provide unique technical information for the design of laundry formulations. More at:

WHITE GARMENTS CHARACTERISATION
ASIAN PACIFIC

** PREVIOUS POST

Did you know?

Laundry-VR and VR-Clicks are the only commercially available digital tools in the laundry market to understand, represent, predict and communicate the consumers' perception of benefits and satisfaction in relevant visual scenarios. They are focused on discovering and supporting brands' claims and incrementing products' margins with new formulation balances.

Our laboratory has conducted comparative tests of consumer brands/products for more than 30 years. Official bodies and clients accredit our competence in the field. We are the only organisation offering detergency tests that include different modalities of hand-washing procedures: short and large strokes.

We are the only organisation commercialising dingy test fabrics for the global laundry market: clean, soiled, stained, coloured, malodorous, double dingy.

We have shared our pioneering developments through more than forty (40) oral presentations in scientific meetings around the world, including Asia, Europe and the Americas.

2024. CONSUMERTEC