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Laundry-Metaverse™
The
laundry business innovation
accelerator to impact brands'
growth and success
What
is it? Laundry-Metaverse is a
new digital space-time scenario
that goes beyond
the physical laundry universe.
This new digital universe
accurately represents multiple
and diverse real laundry
scenarios relevant to specific
market realities in which
innovators quantify the
consumers' perception of the
brand's performance.
By
integrating lab experimentation
in-vitro and in-silico with
market-relevant laundry
scenarios, Laundry-Metaverse
generates immersive virtual
realities with the highest
practical fidelity where time
flows differently (built in
minutes). It empowers teams
responsible for building and
using laundry technologies to
streamline innovation in the
laundry business and ensuring
brands' growth and success from
the beginning.
It
accelerates R&D and
marketing innovation,
accelerates sustainability, and
accelerates access to high
technologies, ultimately
enabling teams to achieve four
specific goals simultaneously:
-
Change
radically the iteration
process of product
development. Avoid waste of
time and resources.
-
Diminish
the environmental footprint
of formulations. Brands with
less environmental impact
using more Biomaterials.
-
Reach
a new balance of materials
keeping or improving
consumer satisfaction.
Enhance product margins.
-
Discover
and support
consumer-verifiable brands'
claims. Reinforce the
brand's mental availability.
How
does it happens? It happens
because it is a digital space
with a consumer-centric approach
based on the consumer perception
of benefits or non-benefits and
the sufficient perceivable
benefits of diverse consumers in
multifarious real-life market
scenarios. So, it aligns with
the brand's growth strategy,
where perceived performance
drives brand choice, purchase
and re-repurchase.
Laundry-Metaverse
is a cutting-edge suite of
digital technologies. It
includes the professional web
apps Laundry-VR (link),
VR-Clicks (link)
and VRES-Lab, and is now part of
the revolutionary large digital
ecosystem named Industrial
Metaverse.
Laundry-Metaverse
has been progressively developed
since 2002 to support
comparative tests of brands'
performance. The main building
blocks of Laundry-Metaverse are
the laundry digital
twin and the data
component. The
laundry digital twin component
is the chief building block that
defines the level of accuracy of
digital representations of the
real world. The digital twin
component is a physic-based
generated component built by
combining the most modern
understanding of fluorescence
optical spectroscopy, consumer
appearance models, colour
reproduction in displays and the
web virtual reality. Ultimately,
Laundry-Metaverse offers the
highest practical visual
fidelity, i.e. virtual
realities, which are almost
impossible to distinguish from
the laundry real world,
therefore the real and virtual
worlds are inseparable. This
approach is more than just
high-quality 3D rendering, like
for computer games; the laundry
digital twins we build have much
more depth.
The
data component, on the other
hand, quantifies what happens in
the digital twin. In that sense,
it generates extensive hard data
sets to make sound decisions
about brand performance, claims
and sustainability. New modern
web capabilities support it,
including modern interactive
data visualizations and data
analysis with no restrictions on
the number of innovators working
from any site.
Contact
Us, if you are interested
to see demonstrations or build a
free-of-charge pilot project.
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