Laundry-Metaverse™

The laundry business innovation accelerator to impact brands' growth and success

What is it? Laundry-Metaverse is a cutting-edge suite of digital technologies that combines the physical and digital worlds with the highest practical fidelity.

By integrating lab experimentation in-vitro and in-silico with market-relevant virtual laundry scenarios, Laundry-Metaverse generates immersive realities where time flows differently, empowering teams responsible for building and using laundry technologies to streamline innovation in the laundry business and ensuring brands' growth and success.

It accelerates R&D and marketing innovation, accelerates sustainability, and accelerates access to high technologies, ultimately enabling teams to achieve four specific goals simultaneously:

1. Change radically the iteration process of product development. Avoid waste of time and resources.

2. Diminish the environmental footprint of formulations. Brands with less environmental impact using more Biomaterials.

3. Reach a new balance of materials keeping or improving consumer satisfaction. Enhance product margins.

4. Discover and support consumer-verifiable brands' claims. Reinforce the brand's mental availability.

How does it happens? It happens because it is a digital space with a consumer-centric approach based on the consumer perception of benefits or non-benefits and the sufficient perceivable benefits of diverse consumers in multifarious real-life market scenarios. So, it aligns with the brand's growth strategy, where perceived performance drives brand choice, purchase and re-repurchase.

It includes the professional web apps Laundry-VR (link), VR-Clicks (link) and VRES-Lab, and is now part of the revolutionary large digital ecosystem named Industrial Metaverse.

Laundry-Metaverse has been progressively developed since 2002 to support comparative tests of brands' performance. The main building blocks of Laundry-Metaverse are the laundry digital twin and the data component. The laundry digital twin component is the chief building block that defines the level of accuracy of digital representations of the real world. The digital twin component is a physic-based generated component built by combining the most modern understanding of fluorescence optical spectroscopy, consumer appearance models, colour reproduction and the web virtual reality. Ultimately, Laundry-VR, VR-Clicks and VRES-Lab offer the highest practical visual fidelity; therefore, the real and virtual worlds are inseparable. This approach is more than just high-quality 3D rendering, like for computer games; the laundry digital twins we build have much more depth.

The data component, on the other hand, quantifies what happens in the digital twin. In that sense, it generates extensive hard data sets to make sound decisions about brand performance, claims and sustainability. New modern web capabilities support it, including modern interactive data visualizations and data analysis with no restrictions on the number of innovators working from any site.

Contact Us, if you are interested to see demonstrations or build a free-of-charge pilot project.

Training Element

An exclusive training program that will teach you how to take full advantage from in-vitro and in-silico experimentation to understand and quantify consumer satisfaction and to get new balances between consumer benefits and technologies, and finally to improve laundry product's margins. Learn Laundry-VR, VR-Clicks and VRES-Lab.

It incorporates battle tested, real-world learnings from our experience with hundreds of problems solved, around the world, during more than 30 years.

Learn to correctly interpret spectroscopy data coming from non fluorescent and fluorescent fabric surfaces

Update the basics of colorimetry and set the path to advance concepts and practices

Discover how age, experience-based sensitivities and cultural-based preference, shape consumer responses and their models

Understand the new world of laundry visual scenarios and garment contexts in the modern virtual world, using non immersive and immersive alternatives

Build a customised full map of modern lab physical and virtual practices focused to understand and quantify consumer satisfaction as well as focused to increment laundry products' margins

Basic Curriculum

5 Key topics, 16 lessons

Fluorescent spectroscopy basics

• Reflectance and luminescence
• Fluorescence quenching
• Quantum absorptance function

Colorimetry basic and advance principles

• Colorimetric attributes and colour spaces
• Modern colour appearance models
• New standards and practices

Cleanliness, whiteness and colour-change perceptions

• Colour difference formulas and context
• Previous whiteness model: Ganz work
• Modern whiteness models
• Ellipsoids and colour change

From physical to virtual realities

• Digitalisation and displays
• Virtual reality tools and procedures
• Collecting consumer responses and quantification of consumer satisfaction

In-vitro and In-silico detergency experimentation

Features:

More than 40 relevant bibliographic references, some of them published in the last two years

Own data and examples collected at CONSUMERTEC's laboratory and actual consumer developing markets

Interactive experience to discuss and confront real innovation challenges

Start a new way to conduct innovation !

4 to 7 attendees

8 to 11 attendees

more than 12

Designed by the world renowned research and development company

World Training Expertise

Professional Seminars / Courses

Since 1997, representatives from the following companies (in alphabetical order) have attended to CONSUMERTEC (formerly DETERTEC) training programs:

ALICORP (Peru), AZUL K (Colombia), BALLESTRA (Brazil), BAYER (Venezuela), BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY (China), BELMAY (Colombia), BISCONSULT (Brazil), BON-BRIL (Colombia), BORAX (Singapore), BORAX EUROPE (United Kingdom), C.A. PROMESA (Venezuela), CASALUKER (Colombia), CENTER FOR TEST MATERIALS - CFT (The Netherlands), CERIA KAMU ENTERPRISE (Malaysia), CESAR IGLESIAS (Domican Republic), CHEMPRO TECHNOLOGY (Malaysia), CIBA SPECIALTY CHEMICALS (Brazil), CIBA SPECIALTY CHEMICALS (Mexico), CIBA SPECIALTY CHEMICALS (Germany), CIBA SPECIALTY CHEMICALS (Singapore), CIBA SPECIALTY CHEMICALS (Switzerland), CLARIANT (Brazil), CLARIANT (Ecuador), CLARIANT (Mexico), CLOROX (Argentina), CLOROX (Chile), COLGATE PALMOLIVE (Colombia), COLGATE PALMOLIVE (Ecuador), COLGATE PALMOLIVE (Malaysia), COLGATE PALMOLIVE (Mexico), COLGATE PALMOLIVE (Philippines), COMPANIA GENERAL DE SERVICIOS (Mexico), CONDEA VISTA (USA), CROSCO CORPORATION (Philippines), DETERGENTES S.A. (Colombia), DXN INDUSTRIES (Malaysia), E. CHAMORRO INDUSTRIAL (Nicaragua), ESPAMEX (Mexico), FINO S.A. (Bolivia), FIRMENICH (Argentina), FIRMENICH (Brazil), FIRMENICH (Colombia), FIRMENICH (Costa Rica), FIRMENICH (Ecuador), FIRMENICH (Mexico), FIRMENICH (Peru), FIRMENICH (Venezuela), GARBU/FABEL (Ecuador), GENENCOR (Argentina), GENENCOR (Brazil), GENENCOR (Colombia), GENENCOR (Mexico), GENENCOR (The Netherlands), GENENCOR (Singapore), GENENCOR (USA), GIVAUDAN (Brazil), GIVAUDAN (Colombia), GIVAUDAN (Venezuela), GME CHEMICALS (Malaysia), GRUPO JAREMAR (Honduras), HENKEL (Germany), HENKEL (Guatemala), HENKEL (Mexico), HENKEL CHEMICALS (Malaysia), HPA INDUSTRIES (Malaysia), IFF (Brazil), IFF (Colombia), INDUSTRIAL DANEC (Ecuador), INDUSTRIAS ALEN (Mexico), INDUSTRIAS ALES (Ecuador), INDUSTRIA DEL ALCALI (Mexico), INDUSTRIAS DIANA (Venezuela), INDUSTRIAS LA POPULAR (Guatemala), IREX (Costa Rica), ISIMEL (Peru), ISP (Mexico), JABONERIA WILSON (Ecuador), JC LABORATORY (Malaysia), JKL COSMETIC (Malaysia), KIMIA SUCHI (Malaysia), KIWI MANUFACTURING (Malaysia), KSP MANUFACTURING (Malaysia), LA CORONA (Mexico), LA FABRIL (Ecuador), LAM SOON (Malaysia), LEMBAGA KEMAJUAN IKAN (Malaysia), LARKIN (Colombia), LLOREDA S.A. (Colombia), MAVESA (Venezuela), MILLIKEN (Mexico), MRA INDUSTRIES (Malaysia), NOVOZYMES (Brazil), NOVOZYMES (Malaysia), NOVOZYMES (Mexico), NOVOZYMES (Peru), OIL FIELD TECHNOLOGY (Malaysia), OLEOMEX (Mexico), PETRESA (Spain), PORIM (Malaysia), PROCTER & GAMBLE (Brazil), PROCTER & GAMBLE (Belgium), PROCTER & GAMBLE (China), PROCTER & GAMBLE (Mexico), PROCTER & GAMBLE (United Kingdom), PROCTER & GAMBLE (USA), PROCTER & GAMBLE (Venezuela), PRODUCTS MANUFACTURING (Malaysia), PUNTO ROJO (Costa Rica), Q-PACK (Malaysia), QUALA (Colombia), QUEST INTERNATIONAL (Brazil), QUIMASOC (Ecuador), REPRESENTACIONES L.BUNZL (Venezuela), RHODIA (Brazil), RHODIA (Colombia), ROEMMERS (Ecuador), ROHM AND HASS (Singapore), SANCHEZ Y MARTIN (Mexico), SENSIENT FRAGRANCES (Espa�a), SERVICIOS INDUSTRIALES PE�OLES (Mexico), SHELL CHEMICALS (Singapore), SHELL CHEMICAL (USA), SIRIM BERHAD (Malaysia), SOUTHERN EDIBLE OIL IND (Malaysia), STEPAN (Mexico), STEPAN (Philippines), S�D CHEMIE (Mexico), S�D CHEMIE (Peru), SUPER SYNTEKO (Ecuador), SYMRISE (Colombia), UNILEVER (Bolivia), UNILEVER (Brazil), UNILEVER (Ecuador), UNILEVER (Honduras), UNILEVER (Malaysia), UNILEVER (The Netherlands), UNILEVER RESEARCH (United Kingdom), UNILEVER (Venezuela), UNIVERSIDAD DE LAS AMERICAS (Mexico), UNIVERSIDAD DE SANTIAGO DE CHILE (Chile), UNIVERSITI KEBANGBAAN (Malaysia), UNIVERSITI PUTRA MALAYSIA (Malaysia), UNZA (Malaysia), ZAITUN INDUSTRI (Malaysia).

Training Programs Overall Evaluation

•  "the course was perfect"..."excellent theoretical and practical level"..."set the basis"..."impressive"..."..is essential.."..."very useful training"..."very good speaker"..."it was one of the best training"..."very informative - impressive way of explaining the content"..."technically sound"..."ideal"..."gave us lots of opportunities to develop technical expertise"..."well balanced combination"..."thank you for giving this difficult theory in a very clear and understandable way"..."fairly priced"..."thank you very much."